The Role of Design Thinking to Revolution of the Management Education: Issues and Solutions

Abstract

The design of goods and services is such an important aspect of a company's ability to compete in its industry that big corporations like Procter & Gamble have made it a priority to establish themselves as industry frontrunners in the field of product and service design. Beyond the realm of product and service design, design thinking, which refers to the process of approaching management problems in the same manner that designers approach design problems, may have significant repercussions for management. This is a novel concept that has recently begun to garner recognition in academic literature as well as in the business press. The promise of design as an approach to management has also caught the attention of the management press. Publications like BusinessWeek often highlight the achievements of designers and remark on the significance of design for business management. Issues that emerge have been examined in relation to the significance of innovation as well as the manner in which managers are being educated in these methods.